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Bill and Kim RobinsonWhat is the name of your business and where is it located?

Sound Innovations/Innovative MotorWorks(IMW)

Located at 1787 West Trindle Rd, Carlisle, PA 17015.

Who owns the business?

Bill and Kim Robinson.

How long have you been in business?

14½ years.

Can you provide me with a description of your business?

We install car audio systems, DVD/navigation, back up cameras, remote car starters, keyless entry systems, import motor swaps, engine dynometer tuning, fabrication and engine assembly.

How did you get started in this business?

Bill was approached by a customer from Carlisle who was also a businessman. He felt that Carlisle needed a business with the services we could provide.

What is your background and how did you get the knowledge and skills necessary to run this type of business?

We graduated from Chambersburg High School in 1984. Bill attended electronic classes at Franklin County Career and Technology Center. After graduation, Bill worked in Chambersburg at a similar business for 16 years doing sales and installation. Over the past 30 years, he has participated in numerous product training seminars. Kim decided to be a stay-at-home mom and raise their three children when Bill was working in Chambersburg. In 1999, when Bill and Kim decided to start the business, Kim was 100% on board. She now handles the front desk, customer service, ordering and the bookkeeping part of the business.

What is your biggest challenge as a small business owner?

Our biggest challenge as a small electronic business is the ever-changing automotive industry. We are constantly trying to compete with Internet sales/pricing. Everything we sell can be found on the Internet. What sets us apart is the person-to-person relationships, our knowledge of products and what is needed to complete a job, and being there for customers when they have problems or questions pertaining to their purchases.